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Achieving Trade Show Nirvana

Trade fairs provide a powerful marketing medium. They bring together thousands of international buyers and sellers in one place in a short span of time. Trade shows like JCK Las Vegas enable retailers to see new products, attend demonstrations, ask questions and share ideas. The show provides jewelers with a comprehensive overview of the fine jewelry … Read More

It’s Show Time

While technology has made it easier for us to communicate and stay connected, nothing can replace the hands-on, face-to-face people power experience a trade show offers. Just around the corner, the JCK Las Vegas Show, June 1-4 at Mandalay Bay Resort & Casino, provides an ideal meeting place to visit with vendors, scout out the … Read More

There’s No Business Like the Wedding Business

With some imagination and initiative, jewelers can expand the profitability of their wedding business. Yes, the wedding market has had its share of challenges, having never really recovered from the recession, as evident by the bankrupt bridal gown company Alfred Angelo and struggling David’s Bridal. Young couples today are just not buying into marriage like … Read More