From social media to shopping events, there’s no shortage of ways to engage and entice your customers this holiday season.
But none of that will matter if your assortment does not include giftable items that tick all the boxes: beautiful, versatile, personal, and affordable. Among the many new products that Plumb Club members unveiled at JCK Las Vegas this past June, retailer interest in some styles far surpassed others when it came to product with major holiday-gift potential. We’re highlighting the standouts here alongside other proven winners to take you from Holiday 2022 and beyond. All dovetail nicely with quite a few fine jewelry trends that have been floating around of late: sentimental charms, permanent jewelry, nature motifs, and jewels that facilitate the art of personal expression.
Birth Month Flowers, Original Designs / ODI “We’ve been doing really great with nature in general – lots of leaves and bees and other critters picked up in Vegas – and I think the birth-month flower collection has resonated for a bunch of reasons,” says Valerie Fletcher, VP, design and product development. “It’s not the typical birthstone or zodiac that you see everywhere. It’s often a surprise, since many people aren’t aware that they even have a birth flower! It can be romantic, but it can also be a gift for a mom, a daughter or friend. And, you can add matching earrings or rings the following year.”
Original Designs / ODI
Aurelie Gi ‘For Keeps’ permanent bracelets, Chic Pistachio Permanent bracelets—a bench jeweler or technician welds a gold chain onto the customer’s wrist in-store—have arrived as the new must-have among the young and chic. Aurelie Gi’s answer to the trend adds gem, enamel and charm elements to the chain bracelet concept across 13 14k gold styles. “Our retail partners are loving the customization and personalization options,” says Alisa Bunger, vice president, US sales & operations.
“The ‘zapping’ experience in the store is proving to be a fun, interactive, and memorable reason for people to come into the stores. Our stores are reporting that people are coming in together to have it done—mothers with daughters, romantic couples, and an entire bridal party coming in to get zapped together! For Keeps bracelets turn the holiday jewelry gift into a unique experience that can be shared on social media for that immediate gratification, and then it lasts much longer, constantly reminding the wearer of a significant relationship and how much they are loved.”
Fascino collection, Mastoloni The collection gets its name from the word for “charm” in Italian. The brand reports that two pieces, which each feature a diamond-accented 10.0-10.5 mm pearl, were a hit in Vegas.
Diamond hoops & pendants, Ostbye “In Vegas we saw so many different new items selected, but our line of reversible hoop earrings that can be worn two different ways and were specifically chosen with holiday gifting in mind because of their multi-use,” says Theresa Namie, merchandise manager. “Our larger fashion lab-grown diamond collection sold extremely well because of the statement looks at a very affordable price. Diamond Initials are also widely popular now and many customers were happy we had them in Vegas.”
Initial pendants, Chatham “A selection of our bestselling initials was displayed in our Gift Giving Showcase at JCK, along with styles from our Timeless and Celestial Collections,” reports Monica McDaniel, vice president, marketing. “These eye-catching pieces drew in retailers and the initials were especially admired for their unique design style. They are far from the ordinary, traditional initial pendant. In fact, they were inspired by our logo font! We’ve seen an increased interest in customization and personalization. After all, what’s more personal than celebrating those you love? We believe this trend will continue to overlap into the holiday season. Our Initials Collection comes in a spectrum of colors, and consumers have a choice between sterling silver or 14k gold. The versatility in options is what consumers are looking for in today’s market.”