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The Plumb Club Votes to Require All Members to become Responsible Jewellery Council Members Click here for more about this historic announcement

WELCOME TO THE PLUMB CLUB’S PODCAST SERIES

WELCOME TO THE PLUMB CLUB’S PODCAST SERIES
The Plumb Club’s new series of podcasts is produced to provide you, the retailer, with information and insights across a variety of disciplines. Monthly subjects will cover a group of business topics and consumer insights, supplying retailers with knowledge and immediately actionable steps that you can use to impact your business.
WELCOME TO THE PLUMB CLUB’S PODCAST SERIES

 
Retail Reinvigoration – Visual Merchandising Tips That Stimulate Sales. Pam Levine, Brand Experience Specialist, President of Levine Luxury Branding, presents Retail Reinvigoration- Visual merchandising tips that stimulate sales. The ultimate goal of successful and engaging product presentations is to inspire customers to touch, try on and buy. When you think of your merchandise presentations, window displays and your environment, do you consider it your “space of engagement”?  Visual merchandising and retail experience are the silent sellers that express and impress your brand experience in the hearts and minds of your customers. Pam provides: pertinent questions that enable you to conduct your own store assessment, learn about silent selling techniques, design and merchandising resources and the psychology behind product arrangements that stimulate buying decisions. To listen to this podcast, click here.

WELCOME TO THE PLUMB CLUB’S PODCAST SERIES

 
Continuous Content Can Create Customers. Monica Elias, founder, CEO and Executive Producer of Elias World Media, illustrates that getting to know your customers and creating a continuous stream of relevant content can not only keep your store top of mind with customers when they can’t get in to see you, but can inspire your customers as they plan for self-purchase and gifting opportunities. She discusses the three C’s of content (Connect, Create, and Communicate) and gives information on how to make a connection between what’s trending in the media and what you have in your store. Monica shares creative ideas on how to story tell around product and shares easy tips on how to photograph and create video to bring it to life. Additionally, she gives great ideas on how to calendar your posts and seek coop help from your vendors.  To listen to this podcast, click here.

 

The New Bridal Consumer – How You Can Best Help! Severine Ferrari, editor and founder of Engagement 101 talks about the newest trends in the engagement ring market. Further, she will give you insights on the new consumer and ideas on how you can shift your thinking and use inclusive language to help you win their confidence and make the sale. To listen to this podcast, click here.

 

Cracking The Code on Customer Experience With Platinum. Kevin Reilly, Vice President of Platinum Guild International, explains how having platinum in your merchandising mix can help you create customer satisfaction. He illustrates several benefits of presenting the metal to consumers and language that you can use in store to explain these benefits to your customers. To listen to this podcast, click here.

 

Come back and visit this page for future podcasts, which will cover a variety of topics such as visual merchandising, relationship marketing, content creation, advertising myths, PR and social media tips.

 

Posted on May 5, 2020