Citizen is a pioneer in watchmaking and innovative technology, founded in 1918 on the principle of creating watches for all citizens of the world. For over 100 years, we have stayed true to this mission, promoting excellence and creativity with a deep-rooted respect for craftsmanship. As a true manufacture d’horlogerie, we have a comprehensive and vertically integrated manufacturing process that extends from creating a watch’s individual components to its final assembly.

We advocate the philosophy, Better Starts Now, searching for and accomplishing goals that better our lives. As a citizen of the world, we bear the responsibility to help cultivate positive change and on-going evolution to our craft. To that point, for over four decades we’ve pushed the boundaries of Eco-Drive, our proprietary award-winning technology, delivering an accessible range of timepieces with the substance citizens demand.

The oil crisis of 1973 first raised global awareness and interest around alternative sources of clean energy. We responded to the challenge by starting to develop watches driven by a completely new energy source: light. And in 1976, we created the world’s first light-powered watch. The technology was named Eco-Drive, in acknowledgement of its eco-friendly origins. It converts any kind of light into energy to power a watch and stores the surplus on a power cell. Eco-Drive eliminates the need to replace watch batteries forever, honoring our planet and making it easier for citizens everywhere to enjoy quality of time. Today, Eco-Drive is the at the heartbeat of almost every Citizen watch, meaningfully marking time and lighting the way for a better world, with each and every timepiece.

Products & Collections

Promaster Aqualand Promaster Aqualand
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Promaster MX Promaster MX
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Super Titanium™ Armor Super Titanium™ Armor
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Arezzo Arezzo
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Women’s Calendrier Women’s Calendrier
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Promaster Blue Angels Skyhawk A-T Promaster Blue Angels Skyhawk A-T
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CZ Smart CZ Smart
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Contact

New York, NY
  • CITIZEN WATCH AMERICA
    Tommy Vitulano
  • 350 Fifth Avenue, 29th Floor
  • New York, New York 10118
  • Email

Digital Presence

News

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Citizen Becomes Official Timepiece of Walt Disney World® Resort, Disneyland® Resort and Marvel New Media's Creative Space

A relationship that allows for Citizen to become a notable element in two world-class Disney vacation destinations and Disney to become associates with a globally recognized name in precision timekeeping.

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100 Years of Citizen

Citizen celebrates its centennial this year by bringing history forward with a special collection of Eco-Drive models.

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Journey to Extremes: Polar Adventurer Eric Larsen a nd Citizen Promaster

Citizen partners with polar explorer Eric Larsen through a year of expeditions to extreme locations, all while wearing a powered-by-any-light Citizen Promaster watch.

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