IDD has a stellar reputation as the quintessential partner for regional jewelry chain stores and independent jewelry retailers across North America. IDD has developed the reputation as the “go to” supplier for diamond basics. We are the trusted supplier to thousands of retailers nationwide for basic jewelry programs, best selling bridal, as well as curator of industry’s best consumer finance program. All fully supported by marketing assets prepared by experts. The foundation of our company is built on a steadfast dedication to pillars of trust, innovation, consistency and value. This dogma has lead us to be awarded vendor of the year by several distinguished buying groups and regional chains.

Products & Collections

#BossofBasics #BossofBasics
Basic Diamond studs, solitaires, bands, & bracelets.  The industries’ best-selling programs!
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IDDeal Card IDDeal Card
#1 Consumer Financing
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#BestinBridal #BestinBridal
Best-selling bridal
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Customizable bridal with online ring builder delivered in 10 days
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Harmony Harmony
Composite bridal and fashion featuring “Forever Lock” set diamonds.
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Forever Day Forever Day
Entry level bridal and promise rings.
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Bespoke Bespoke
Customizable bridal with online ring builder delivered in 10 days Edit
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Digital Presence


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IDD has appointed jewelry industry veteran Kendra Bridelle as President of the IDD Luxe Division.

Kendra Bridelle was appointed President of the luxury division of IDD, by CEO Alok Mehta. She will be responsible for the division’s growth strategy including branding, marketing, merchandising and partnership expansion, focusing on brand positioning, revenue performance, operations and customer satisfaction.

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