Citizen Watch Company of America, Inc.
Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand including the Citizen Naismith College Basketball Awards, National Merit Scholarship and Good360.
As a “citizen of the world” we bear the responsibility to help cultivate positive change and on-going evolution to our craft. For over 40 years, CITIZEN’s Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy. Using a renewable natural resource instead of filling our landfills with discarded watch batteries.
Our name speaks to our belief of inclusion with a multi-cultural mindset to create timepieces that can be enjoyed by citizens all over the world.
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Citizen Watch Company of America
350 Fifth Avenue, 29th Floor
New York, New York 10118
Promaster Blue Angels Skyhawk A-T
Promaster Blue Angels Skyhawk A-T with precise atomic timekeeping in 43 cities and powered by any light.
Promaster Tough series featuring a monocoque case, Super Titanium™ coating on a stainless steel case, ISO compliancy, super LumiNova hands and markers and powered by any light.
ISO-compliant Promaster Diver with Eco-Drive technology, is powered by light and never needs a battery, so you'll never need to open your caseback or compromise your dive again.
Promaster Tsuno Chrono Racer
Paying homage to a retro 1973 Bullhead model, the newly modernized Tsuno Chrono Racer showcases a unique case styling, trendy color combinations and hand assembled movement.
Hit the racetrack with the new and improved Citizen Primo Chronograph with Eco-Drive technology.
Reminiscent of a 1950s bow, a brand-new silhouette for CITIZEN, the Ladies' Jolie timepiece featuring brilliant diamonds on the dial and powered by light.
The Citizen Elektra with dazzling diamonds is powered by any light and never needs a battery with Eco-Drive Technology.
Citizen L Ambiluna
Embrace beauty and power. The Citizen L Ambiluna features unique lustrous semi opaque moon- glazed sapphire crystal, bold diamond accent and powered by Eco-Drive.
Citizen Becomes Official Timepiece of Walt Disney World® Resort, Disneyland® Resort and Marvel New Media’s Creative Space
A relationship that allows for Citizen to become a notable element in two world-class Disney vacation destinations and Disney to become associated with a globally recognized name in precision timekeeping.
100 Years of Citizen
Citizen celebrates its centennial this year by bringing history forward with a special collection of Eco-Drive models.
Journey to Extremes: Polar Adventurer Eric Larsen and Citizen Promaster
Citizen partners with polar explorer Eric Larsen through a year of expeditions to extreme locations, all while wearing a powered-by-any-light Citizen Promaster watch.