Complicated pricing and origin issues aside, customers seek out stores for fresh diamond jewelry looks. Manufacturers and supplier partners rarely disappoint in this arena, turning out many an innovative diamond-encrusted design. And based on insights just shared by The Plumb Club community, next season’s styles are already shaping up to be memorable ones.
For starters, manufacturers who take the annual trek to the VicenzaOro fair in Italy in January routinely find artistry and craftsmanship from the country inspiring. Both Jasani and KGS Jewels sent teams to the fair in January 2023 to see the newness. Standouts included textured collections—“Textures were in the majority of designs,” says Lachish Awad, Jasani’s manager of customer service—and bezel-set diamonds as well as initial pendants. KGS’s Richard Bachu, vice president of sales, recalls the importance of rope and beaded designs in yellow gold, which he expects retailers to embrace in 2024.
As far as motifs, insects are still trending, as are geometric shapes, minimalist styles, spiritual influences, and flora and animals. Valerie Fletcher, vice president of design and product development at ODI, is debuting a CoExist collection for 2024 that includes “universal symbols of peace, enlightenment, and balance along with religious icons,” she says.
She didn’t need to look far for inspiration—simply turning on the news was reason enough to create this inspiring collection.
“The designs are not only about personal expression, but also symbols of connection, commonality, and community,” she adds.
At KGS, ladybugs and dragonflies are in favor, but not this winged creature: the butterfly. It’s been trending heavily for some time now, so a break is in order. “We’re going to stay away from them,” Bachu notes.
And while not a trend, something his firm will explore is event-driven collections. Say, for Valentine’s Day, Mother’s Day, Father’s Day, and the like. Options include diamond bracelets for Mom, diamond pendants for sweethearts, and diamond cufflinks for Dad, among other possibilities.
“We want to develop collections that directly speak to consumers on these occasions,” he says. “While we’re making jewelry all year round, customers are buying for those specific times.”
Retailer and end user feedback drive other decisions. Based on this input at Ostbye, Sparkle Lane was born. It’s a diamond-set sterling silver line of whimsical yet classic touches like fluted accents. “We worked with a few of our top retailers and created this based on their suggestions,” observes Theresa Namie, merchandise manager.
Other top-of-mind design trends include bold gold, diamond hoops, signet rings, and medallion-style pendants. In the gender-neutral department, styling is masculine but smaller than men’s pieces and includes dog tags, chunky link bracelets, and huggie earrings.
Prices, too, have an influence on collection directions. For example, the decreasing prices of mined and lab-grown diamonds are causing manufacturers like Jasani’s Awad to lower their diamond jewelry prices.
“Corrections are also in process for past collections,” he says.
And with the price of gold increasing, daintier styles are inevitable. Plus, platinum prices have never been so attractive—especially when compared to gold. That’s why ODI is answering their retailer’s call for classic platinum designs with mined diamonds (think hearts, crosses, and anniversary bands among other styles).
Another category that’s trending for the manufacturer? Luxury silver and diamond pieces like Cuban links pavéd in rocks.
Finally, with lab-grown diamond prices in a freefall, the relative calm of the mined diamond space—minus a less-triggering price drop phenomenon—presents an opportunity for wedding jewelry maker Novell. Sales manager Rick Mulholland points to its Diamond Delite Collection of machine-set diamond numbers, with appealing styling and the intrigue of the natural diamond story.
“Each diamond carries a unique narrative, often born from a remote mining location, and can be passed down through generations,” he says. “This rich history and heritage can significantly elevate the value of a natural diamond.”