The word is out on jewelry trends from the 2025 JCK Las Vegas show. Bold gold; novelty motifs like snakes, hearts, and butterflies; fancy stone cuts (think hexagons); and colored gemstones and pearls galore were hot sellers!

Monica Elias of Elias Worldwide Media spoke to CBS recently about these jewelry trends and the show itself, and her segment did not disappoint! A long table of fine jewels from the show floor were on display, and each piece was more glamorous than the next.

Prime Art & Jewel

That segment summarized what show attendees got to see firsthand, which is always the best way to shop. Buyers came out in force to inspect these trends and more, and some of the most important jewelry brands that are driving these trends had loads of precious offerings to choose from for fourth quarter sales.

Lali Jewels was among the manufacturers at the show with trending products.

“Snakes have been very popular for us,” says Adam Bassalali, the company’s co-founder and vice president. “So have multi-shapes of diamonds in fashion-forward designs like emerald cuts, pears, and ovals. This year is the year of the snake in the Chinese calendar, but snakes [as a motif] could maintain popularity. We’ve been selling them for a while now and they are more accepted.”

Prime Art & Jewel is also on board with novelty motifs. Key ones like butterflies, celestial symbols, and hearts “continue to resonate,” observes Susie Wilty, director of sales.

“Product storytelling matters,” she continues. “Meaningful design details that lead with emotion or purpose are better positioned to stand out in a competitive market. Designs are shifting toward more personal and less traditional aesthetics.”

         Quality Gold

Also important are more abundant varieties of colored gemstones. Prices of the rarest of the precious gems—think rubies, emeralds, and sapphires—have climbed so high that more widely available gems like garnet and topaz allow customers to have bigger jewelry statements at attainable prices.

The color movement is another that Wilty can get behind.

“We saw a major push toward color with bright gemstones and alternative stones,” she continues. “Fashion trends like color and charms are easy entry points. They are very giftable and visually impactful.”

Color also means diamonds, namely ombré colors of lab-growns in fancy cuts at ALTR, which debuted weighty sterling silver designs set with them.

“We introduced fine silver in the same weight as gold, so it feels superior,” says Amish Shah, founder. “Ombré shades of lab-grown diamonds is a fine-jewelry conversation,” he adds. “The use of fancies—colors and shapes—in fashion will continue to grow.”

Theresa Namie, merchandise manager for Ostbye, also notes the importance of fancy shapes in bridal designs. Think large, elongated center diamonds in oval, radiant, and cushion shapes. Wilty, too, sees demand for “elongated fancy cuts and east-west setting” in bridal.

Rembrandt Charms

And while gold continues to be pricey—$3,300 an ounce at press time—many consumers still seek it out. Namie confirms that chunky gold was one of her firm’s biggest trends, along with textured and beaded gold. Bold gold chains in sculptural and Tuboga styles are performing well for Prime Art & Jewel.

Bonus: “They have enough versatility to span multiple seasons,” says Wilty.

Quality Gold is also benefiting from the trend. It is still seeing a lot of interest in paper clips, curbs, mariner, franco styles, and ropes.

“Even with all-time high gold prices, we’re still getting inquiries into men’s chains,” says Jeff Wynkoop, specialized sales.

Chunky gold and charms are a hit in its Herco division. According to Wynkoop, charms are ideal for those who don’t want to pay for custom but want a specific motif.

            Original Designs / ODI

Rembrandt Charms agrees with the desire for clients to personalize jewels.

“It’s all about creating meaningful stories that consumers cherish,” he explains.

Other notable looks from the show floor include flexible bracelets and rings— “They’ve been trending for a few years but just seemed to explode this year in all categories,” observes Valerie Fletcher, vice president of design and product development for Original Designs / ODI. Bezel-set gems, other types of stackable creations, and the toi et moi style (in bypass or adjacent two-stone looks) are also firmly entrenched in jewelers’ cases.

“They’ve moved beyond trend status and now feel foundational,” says Wilty.