The Plumb Club’s July Podcast Reveals How Retailers Can Meet Changing Consumer Preferences

New York – More than ever before, today’s consumers seek assurances on the goods they purchase. Ethical sourcing, fair trade labor, traceable origin, environmental footprint and social responsibility all saw a significant rise in importance to the consumer according to The Plumb Club’s most recent Industry & Market Insights. Additionally, according to the same consumer survey, on average 46.6% of customers say they would be willing to pay a premium of 20% or more to ensure pieces were ethically sourced, traceable in origin and according to fair trade labor. This trend in consumer desire has continually risen over the past number of years and will most likely continue rising.

The Plumb Club’s Podcast for July focuses on helping retailers understand why these factors are increasingly important to customers, and provides retailers insights and tips on how this can benefit their bottom line with potential new customers, as well as increased trust with their current ones. The following podcast has now been posted:

Building Trust Through Responsible Sourcing: There’s growing consumer interest today in responsibly sourced jewelry. Telling the story of the ethical sourcing of the gems and jewelry a retailer carries in store can build consumer trust, increase sales and attract a new generation of consumers.  This podcast covers what the latest consumer research data reveals and how The Plumb Club is working to make it easier for retailers to ensure their own supply chain is more responsible and transparent. The podcast also takes a look at the efforts of the Responsible Jewelry Council to set standards for an audited ethical supply chain from mine to market and what this means to a jewelry customer.

 Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.