Webinar: Clear Conversations on Natural & Lab-Grown Diamonds
The Plumb Club to Host a Retailer Learning Opportunity with Tracr
NEW YORK – The Plumb Club is pleased to provide a retail-learning opportunity offered by Tracr and presented by Dr. Ulrika D’Haenens-Johansson, senior manager of diamond research at the Gemological Institute of America (GIA), entitled ‘Disclosure, Differentiation & Trust: Clear Conversations on Natural and Lab-Grown Diamonds’.
The virtual event is free to the entire jewelry industry and will be held on Wednesday, August 19th at 1pm (EDT) using the registration link below.
In the most recent Plumb Club consumer survey, 84% of respondents were aware of lab-grown diamonds in fine jewelry, but 49% revealed that they did not know enough to be confident about the differences between natural diamonds and lab-grown diamonds. These days, it’s crucial that a retailer be able to help a customer become an informed and educated purchaser when buying diamonds.
In this webinar, GIA will provide retailers with a foundational understanding of natural and lab-grown diamonds, helping them communicate the differences between these important categories with clarity and confidence. Through transparent, accurate, and balanced messaging, participants will learn how to build consumer trust while effectively sharing the remarkable stories and qualities of each diamond product.
Attendees will walk away with:
- Understanding of the key characteristics of both natural and lab-grown diamond formation.
- Unambiguous language providing clarity for disclosure and terminology to adhere to FTC guidelines.
- Traceability tools that help distinguish the categories and support transparency throughout the supply chain.
Dr. Ulrika F. S. D’Haenens-Johansson leads research focused on the characterization and identification of natural, treated, and laboratory-grown diamonds for GIA. With more than two-decades of experience in diamond research, she joined GIA in 2011 as a research scientist after earning her masters and Ph.D. degrees in physics from the University of Warwick in the UK.
Don’t miss this opportunity to learn how to educate your customers & create informed diamond purchasers.
REGISTER NOW!