The Plumb Club’s August Podcast Showcases Category of Growing Importance

New York – As consumers increasingly value products that reflect their own individual style, one area provides retailers with seemingly limitless possibilities to meet their customers’ unique preferences – colored gemstones! In the most recent Plumb Club Industry and Market Insights, 65% of customers are seeking out jewelry that contains birthstones. The survey also showed a 7% increase from the previous survey in consumers who prefer bright color palettes. And while sapphire, emerald and ruby still rank at the top of gemstone preference, a plethora of diverse gems and colors are gaining popularity. 

The Plumb Club’s Podcast for August focuses on helping retailers understand the numerous opportunities that lay in the colored gemstone category which can set them apart and help increase sales. The following podcast has now been posted:

The Color Advantage: Increasingly, consumers today are looking for individualization and personalization. And while both diamonds and colored gemstones each serve various customer preferences, colored gemstones give the retailer an opportunity to expand conversations past simply the diamond category and into areas that allow jewelry to become an extension of a customer’s personality.  Adam Bassalali of Lali Jewels points out how colored gemstones allow a customer to express their unique identity and preferences, even in the same piece! Additionally, he speaks about the emotional connection that consumers feel toward certain gems, as well as the symbolism they provide, showcasing engaging story-telling tools at retail. He illustrates how colored gemstones allow retailers to diversify, expand assortment, add value and tell richer, deeper stories that create relevance with customers.

 Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.