Webinar: Build Sales Growth by Telling the Story of Natural Diamonds
The Plumb Club to Host a Retailer Learning Opportunity with Tracr
The Plumb Club is pleased to provide a retail-learning opportunity offered by Tracr and presented by Mahiar Borhanjoo, Chief Commercial Officer of the De Beers Group. The virtual event is free to the entire jewelry industry and will be held on Thursday, June 18th at 1pm (EDT) using the registration link below.
Today, more than ever, consumers want to feel that the purchases they make mirror their own values and beliefs. They want to know about the origin of the pieces they buy, as well as the paths those pieces took to market. Providing these elements can grow your diamond sales.
In this webinar, titled, “Build Sales Growth by Telling the Story of Natural Diamonds”, attending retailers will learn of the positive impact of responsible natural diamond mining, including its contribution to conservation initiatives, economic development, and long-term sustainability. Additionally, they will gain insight into how these positive stories are reshaping consumer perceptions of natural diamonds and creating new opportunities for retailers to connect with customers through purpose-driven storytelling, authenticity, and emotional value.
Attendees will walk away with:
- Tangible examples of real-world stories they can confidently share with consumers at the counter.
- Insight into the evolving desirability of natural diamonds and how origin, impact and authenticity are strengthening cultural relevance.
- Practical ways to build deeper consumer trust and create more meaningful customer conversations that support long-term sales growth.
Mahiar Borhanjoo: With over 20 years of global leadership across luxury, technology and financial services, Borhanjoo has led transformative initiatives in the diamond industry. At De Beers he has headed global rough diamonds sales. He has also worked closely with luxury brands and independent retailers to modernize supply chains and enhance in-store experiences through technology. He is known for his motivational leadership, cross-cultural team building, and commitment to sustainable industry growth.
Don’t miss this opportunity to learn what triggers today’s consumer to purchase a diamond.
Register Now!
