Webinar – Understanding Women: Effective Marketing & Sales Strategies To Reach Today’s Savvy Female Consumers
WEBINAR – UNDERSTANDING WOMEN: EFFECTIVE MARKETING & SALES STRATEGIES TO REACH TODAY’S SAVVY FEMALE CONSUMERS
What do jewelers need to understand about women as consumers and purchase influencers? How should they be marketing to and communicating with them? How do women buy jewelry? What needs to happen
on the retail level to meet the needs of today’s savvy fine jewelry consumers?
The Plumb Club recently hosted a live webinar, where our featured presenters answered the above questions and shared important consumer data about women and actionable steps to help retail jewelers better understand,connect with and entice female self-purchasers to buy more fine jewelry.
is a speaker and consultant on marketing to women and the founder and author of Sheconomy®. Holland began her advertising career as a graphic designer more than 30 years ago. She has served as co-owner of Holland + Holland Advertising, where her predominant role was as the agency’s creative director, overseeing all creative produced for such industries as real estate, medical, communications, banking and insurance clients. She has long been doing what is now considered not only in vogue but also critical to achieving the optimum bottom line for most companies – that is, intuitively understanding, connecting and persuading the female target audience. She-conomy is often quoted or highlighted in the news, including CNN, Forbes, The Washington Post, The New York Time, BBC, NPR, Adweek, Advertising Age, and Business Insider. Holland is listed in Forbes, among its 20 Top Business Women to Follow on Twitter and 20 Best Marketing and Social Media Blogs by Women.
owns Hill Management Group LLC (which includes the brands StrategyWerx, MentorWerx, and WerxMarketing), providing strategic consulting, professional development, branding, and marketing services to small and mid-sized businesses. She is also the Managing Director of Legor Group, S.p.A., a precious metal alloys and chemical company based in Italy. With over 30 years of professional experience as the CEO and/or president of start-up through mid-sized companies, she has demonstrated serial success in leading companies through rapid and profitable growth. She has been the CEO of Rio Grande, one of the world’s largest providers of jewelry-making supplies; the president of international clothing manufacturer and direct marketer Fulcrum Direct/After the Stork; president of marketing services firm Anthill Marketing; and a founding senior executive of Playboy’s direct marketing catalog operations in music and video. Her forward-looking orientation and deep background in marketing technology and data make her business perspective particularly useful during this era of significant business transition.