Webinar: Understanding Women – Effective Marketing & Sales Strategies to Reach Today’s Savvy Female Consumers
The Plumb Club’s recently hosted webinar provides important consumer data about women and actionable steps to help retail jewelers better understand, connect with and entice female self-purchasers to buy more fine jewelry. So, what DO women want? Watch the webinar below to find out!
Stephanie Holland is a speaker and consultant on marketing to women and the founder and author of Sheconomy®. She has served as co-owner of Holland + Holland Advertising, where her predominant role was as the agency’s creative director, overseeing all creative produced for such industries as real estate, medical, communications, banking and insurance clients.
Andrea Hill owns Hill Management Group LLC (which includes the brands StrategyWerx, MentorWerx, and WerxMarketing), providing strategic consulting, professional development, branding, and marketing services to small and mid-sized businesses. She is also the Managing Director of Legor Group, S.p.A., a precious metal alloys and chemical company based in Italy.