The key to keeping customers continuing to visit you, both in store and online, is to offer relatable and on trend options that peak their interests. Here are four essential trends that should be kept in mind when selecting new merchandise for your product offerings:
A growing trend becoming more readily available in the mainstream, it is mostly seen in earrings, as the contrast in shape and/or volume on either side of the face creates a visually arresting look. This is an interesting opportunity to change up merchandising, showcasing single earrings as an intentionally asymmetrical pair. On a broader level, as more brands begin to sell earrings as singles, consumers could replicate this trend on their own.
From Plumb Club Member: Mastoloni Pearls
LONG DROP EARRINGS
A classic style making even more of a statement than usual, as the drop becomes longer, and more voluminous. This bolder, larger take on the typical style signifies an overarching theme of this year’s trends: a departure from the delicate, dainty, and understated style that’s been vastly popular over the last few years. Consumers are now embracing bigger, bolder statement jewelry pieces.
From Plumb Club Member: Imperial
Perhaps a response to the dull year we just survived, color is back in a MAJOR way. From bright gemstones, such as turquoise and coral, to hand painted enamel, designers across the price point spectrum are incorporating color into their collections.
From Plumb Club Member: Color Merchants
A trend with some major staying power, statement rings continue to be highly popular across generations, from Gen Z to Boomers. Replacing the stacks of slim bands, hands are now being adorned with a single, large bauble — or even a combination of several oversized rings for the ultimate maximalist look. This is a gender-neutral trend, with rings being seen on the hands of men, women and everyone in between.
From Plumb Club Member: Samuel B
Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world’s major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry.
For more information, please visit www.platinumjewelry.com.