The ever-important fourth quarter is half a year away, but it is top of mind for every jewelry brand right now! After all, early planners reap rewards, and the industry is at the dawn of the most significant fine-jewelry trade show in North America, JCK Las Vegas.

Product expectations for the 2025 holiday season will touch on many of the pieces that have already been selling in stores. Think of birthstone jewels, diamond stud earrings, engagement rings with lab-grown diamond centers, and more. Color trends for the year like blue, pink, and green will likely remain in favor, while motifs and silhouettes—hearts and two-stone rings among them—will probably still be hot come fall, too.

Rembrandt Charms

Additions to those fourth-quarter favorites will also be somewhat familiar. Think of personalized jewels, charms, tennis or stretch bracelets, geometric designs, or looks borrowed from history like art deco–inspired jewels.

John Lavelle, Rembrandt Charms’ marketing director, has some of his own predictions. Think yellow gold initials, sentimental styles such as engravings, and modern numbers like paperclip-style necklaces and bracelets that are ideal for layering. Not surprisingly, charm bracelets are also among his picks.

Personalized jewelry is “a statement of individuality, sentimentality, and timeless style,” he says. “With the personalized jewelry market projected to soar to an estimated $46.2 billion in 2025, there’s no better moment to embrace the power of customization than the holidays!”

His company encourages shoppers to transform old photographs, children’s artwork, heartfelt messages, and more “into elegant keepsakes that tell a story with every charm,” he says.

Rembrandt’s technology can do it.

“Our personalized charms now ship within just one to two business days after proof approval, and our collection has expanded significantly over the past year,” he says.

The Royal Chain Group’s Phillip Gabriel Maroof, creative director and designer, is also banking on personalization to be big.

“Retailers are seeking both charms and pieces to style them with like bracelets or necklaces,” he says. Charms give both merchants and shoppers flexibility in choices. The real star of his holiday offerings, however, will be flexible bracelets. These are available in three sizes and have already been selling well, so much so that Maroof elicits this bit of advice to tire kickers: “We recommend preordering them,” he says.

One more gifting option? Designs from Royal Chain Group’s Opaque Gemstones series, including inlay designs in karat gold with malachite and other hard stones.

“Our goal is to support our retail partners by delivering more options for customers to choose from, boosting add-on sales and driving up potential foot traffic and revenue,” says Maroof.

      Aneri Jewels

Meanwhile, at Aneri Jewels, its must-have holiday selections are ones with “timeless elegance with modern appeal,” maintains Nancy Italia-Gajera, sales account director of Bridal.

“Whether it’s a reimagined tennis bracelet or a classic stud with a new twist, the key lies in emotional resonance, versatility, and packaging it in a way that feels aspirational yet accessible,” she continues. “We are also seeing that today’s customer wants jewelry that keeps up with her life—designed for daily wear, with comfort, ease, and durability at its core.”

Her predictions for 2025 best sellers include three-stone oval engagement rings or higher-carat total weight tennis bracelets with lab-grown or mined diamonds.

“These pieces carry symbolic significance, offer visual drama, and align with the consumer’s shift toward meaning-driven purchases,” she adds.

And like Aneri’s manufacturing peer Rembrandt, it’s doubling down on making ordering easier and faster.

“We’re expanding our Just-In-Time inventory programs to support faster replenishment for high-volume SKUs this season, ensuring our partners don’t miss sales opportunities,” says Italia-Gajera.