Pearls are described by the great gemologist of the late 19th century, George Fredrick Kunz, as “a gift of nature on which man cannot improve.”
Women love the beauty of pearls and the stories of all the different types and locations they are cultivated, shares third generation jeweler Laura Stanley of Laura Stanley Personal Jeweler, Little Rock, Arkansas. “They love the idea of pearls growing around the world.”
She hails pearls a big draw for female self-purchasers, especially with the variety of designs available today. Stanley says that her customers, who are over 40 years old, love that they can get dramatic looks for great prices, like pieces set with big “fireball” pearls, which she adores from Mastoloni. The key to selling pearls, besides loving them, is to continually illustrate the many ways customers can accessorize themselves and gift their friends and family with pearls.