Growth Opportunities in Diamond Fashion
Growth opportunities abound in diamond fashion jewelry. Market research by De Beers reveals a rise in the self-purchase of diamond jewelry, representing 33 percent of total U.S. diamond jewelry purchased in 2017.
Bruce Cleaver, CEO, De Beers Group said in a statement that new designs and brand concepts are playing a key role in driving demand in this leading product category for 2019. “As women in the U.S. continue to make gains in the labor force, the self-purchase trend offers the clearest opportunities for future growth.”