New York: The pandemic has changed the face of the jewelry industry, and a new, more customer-centric and user-friendly era has begun. With the U.S. jewelry market expected to grow by $18 billion over the next five years, what are the trends driving this growth and who are the customers who will be making these purchases?

In a one-hour session held on Thursday, July 15th, moderated by Trace Shelton of INSTORE, panelists from The Plumb Club discussed the findings of the recent demographic and psychographic study they conducted, including how consumers in each generation (Baby Boomers, Gen Xers, Millennials and Gen Zers) are motivated to buy, as well as how the pandemic, technology and a movement toward social responsibility are affecting purchasing.