New from Tracr

Overview: Tracr™ is the world’s leading digital platform for tracing natural diamonds from source at scale, bringing you the ability to explore the provenance, authenticity and the unique journey your diamond has taken along the diamond value chain.
Our mission: Tracr’s mission is to establish a foundational platform that enhances the diamond industry’s ability to build desire and confidence in natural diamonds by creating an industry-wide provenance standard to share a diamond’s story from source to client.
Tracr strives to enable an ecosystem for participants to foster value-enhancing innovation through data sharing, information exchange, and verification across the platform.
How does Tracr differ compared to other solutions:
- Seamless Integration
Tracr integrates with widely accepted technologies to simplify the lives of our customers. - Traceability at Source
Tracr is the only platform that starts from the mine, ensuring transparency from the source. - Objective Verification
Unlike other solutions that rely on self-declaration, Tracr conducts objective verification of individual diamonds. - Extensive Ecosystem
Tracr is working with many of the largest industry players to ensure traceability at scale
Key Standards in Place: When you buy a diamond with a Tracr ID, you are purchasing from an approved producer in a non-sanctioned country. These stones are individually registered at the source. The diamond is then manufactured by an RJC or BPP certified manufacturer and adheres to the Pipeline Integrity or the Tracr Data Validation Standard. This information is recorded on the blockchain, ensuring a tamper-proof, immutable record.
Learn more and become a Tracr Member HERE

The Evolution of Diamond Traceability: From Paper Trails to Blockchain Technology
For centuries, diamonds have been symbols of luxury, beauty, and enduring value. However, their journey from mine to market has often been unclear. Over time, the diamond industry has made significant strides in ensuring traceability and transparency, culminating in the development of platforms like Tracr, the world’s leading digital platform for tracing natural diamonds from source at scale.
In the early days of the diamond trade, tracing a diamond’s journey relied on manual record-keeping. Transactions were often recorded on paper or informal agreements, making it difficult to verify the true origin of a stone.
The global diamond industry took a major step toward traceability in 2003 with the introduction of the Kimberley Process. Established by governments and industry stakeholders, the Kimberley Process aimed to prevent conflict diamonds from entering the legitimate market. Under this system, participating countries agreed to certify diamond shipments as conflict-free, ensuring that only ethically sourced diamonds reached consumers.
While the Kimberley Process was a landmark achievement, the certification process relies on government oversight and paper-based documentation. Additionally, it focuses on rough diamonds, offering little visibility once diamonds are cut, polished, and sold downstream.
Recognizing the need for greater transparency, diamond industry leaders introduced further initiatives. The Responsible Jewellery Council (RJC) set industry standards for ethical sourcing and sustainability, while companies like De Beers pioneered programs such as Forevermark, which assigned unique inscriptions to diamonds to verify their authenticity and origin.
Despite these advancements, traceability systems remained fragmented, with different companies using their own methods. A universal, tamper-proof solution was needed to track diamonds seamlessly from mine to market and to help differentiate natural diamonds from lab-grown alternatives, an increasingly vital distinction in today’s industry.
In response to the growing need and shift in consumer mindsets, Tracr was launched in 2018. Tracr enables registered diamonds to be assigned a unique ID based on their physical characteristics and provenance data. Once registered on the blockchain, this information remains immutable, providing a permanent and verifiable record of the diamond’s journey. Tracr also leverages existing industry standards such as the Responsible Jewellery Council (RJC), De Beers’ Best Practice Principles (BPP), and Pipeline Integrity (PI) to ensure compliance with ethical and sustainability benchmarks. Furthermore, Tracr is designed to be technology-agnostic, allowing for seamless integration with existing systems and enabling broader industry adoption at scale.
Tracr has grown into the diamond industry’s leading traceability solution, offering scalability, security, and transparency. Unlike previous systems, Tracr extends beyond rough diamonds to track polished stones and ensure full end-to-end visibility. It provides confidence to consumers, retailers, and wholesalers, strengthening trust in the global diamond supply chain. A key focus of Tracr is enhancing the narrative around natural diamonds – an essential factor in retail and for the countries where these diamonds are mined. While diamonds mark the beginning of this journey.
Diamond mining itself plays a significant role in economic development, particularly in regions where it provides employment, infrastructure, and community investments. Leading mining companies continue to drive positive change, ensuring that the benefits of the diamond trade extend beyond financial profits to real societal impact.
As traceability becomes an expectation rather than a luxury, it is crucial for consumers to research and ensure that their chosen traceability solutions are not just self-declarations but verified, secure systems. Platforms like Tracr set a high standard, ensuring that the information provided is backed by immutable data rather than claims that cannot be substantiated.
By being tech-agnostic, Tracr ensures that it can integrate with various systems across the industry, allowing stakeholders to adopt traceability without overhauling existing infrastructure. This flexibility enhances scalability and fosters widespread industry participation, positioning Tracr as a future-proof solution for diamond traceability. The technology behind Tracr holds the potential to expand beyond gemstones to other products, such as metals, paving the way for broader applications in responsible sourcing.
The journey toward diamond traceability has been a long and complex one, from paper records to blockchain-powered solutions like Tracr. While challenges remain, the evolution of traceability technologies has brought new levels of trust to the diamond industry. By integrating with established ethical frameworks such as the RJC, BPP, and PI, and remaining tech-agnostic, Tracr enables scalability and industry-wide adoption. As Tracr continues to expand, it marks a new chapter in the industry’s commitment to traceable sourcing, ensuring that diamonds remain symbols of purity and integrity for generations to come.