Blogs
US Divorce Rate Continues to Decline
US Divorce Rate Continues to Decline Keywords: Bridal, Weddings
How to Optimize PPC Advertising
PPC, or pay-per-click advertising is one of the most cost-effective ways to market your jewelry business. Your ads are shown when someone does a search for a particular keyword, meaning that you’re seen only by an audience who is extremely interested. And the best part is that you get to set the rates you’re willing to […]
Interior Design: The Advantages of Side-by-Side Jewelry Cases
Jewelry case design is so important for the overall look of the store. As a jewelry store owner, the quality and style of the cases should not be compromised. Jewelry companies are turning to side-by-side jewelry cases for interior design services, giving selling advantage and saving space. Side-by-side jewelry cases allow the salesperson and customers to […]
What Consumers Think About Personailzation and Privacy
Personalization can bring in extra dollars for brands and retailers, as more than two-thirds of consumers surveyed said they will shop more often with companies that personalize the experience. Consumers think brands and retailers are not doing enough when it comes to personalization: 71% of brands and retailers think they excel in marketing personalization, but […]
Lab Grown Market Volume in Carats
Lab Grown Market Volume in Carats Keywords: Diamonds
The ABC’S of PGI USA’s QABs
Platinum Guild International USA is the industry’s resource for all things platinum jewelry – from metal information and education to technical resources. Our mission is to inspire jewelers and customers alike to build an enduring commitment for platinum that withstands the test of time. One area of particular focus is technical education, a key […]
Social Media Basics Checklist
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers, so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist. […]
Jewelry Up 16%: Mastercard SpendingPulse June 2022
Jewelry Up 16%: Mastercard SpendingPulse June 2022 Keywords: Retail, Jewelry
Six Most Notorious Cursed Diamonds
Every natural diamond has a deep and rich history, but some have more daunting pasts than the rest. Would you tempt fate and wear a cursed diamond—a stone that has been known to contribute to the downfall of dynasties and leave a trail of death and destruction in its path? What if it were the Hope […]
August Plumb Club Podcasts Focus on
Retail Design and Growing Merchandise Categories
New York – The educational Plumb Club monthly podcast postings for August have just been added to the learning library. The podcasts focus on two important elements for retailers: Creating the proper first impression for customers with a stores’ design and growing a customer base by ensuring silver is part of the merchandising mix. Retailers […]