Blogs
How Pearls Are Made
Smooth pearls in the shape of orbs and ovals are usually created by bivalves, like mussels, in pearl farms. As with all gems, the less blemishes they have, the more valuable they are. (Chip Clark, Smithsonian) Most gems come from the bowels of the Earth, made by pressure and heat over millions of years. […]
The Plumb Club at JIS 2022
DOWNLOAD PLUMB CLUB FLOOR MAP CONTACT US FOR MORE INFO JIS 2022 PLUMB CLUB PAVILION EXHIBITORS LIST Plumb Club Exhibitor Booth # Benchmark Wedding Rings 1011 Craft Diamonds 1111 F.D. Worldwide 1010 H.K. Designs 1111 IDD 1101 Iddeal Credit Card 1101 Imperial 1100 Plumb Club Exhibitor Booth # Kiddie Kraft 1107 KP Sanghvi 1110 LeStage […]
What to Expect for Holiday 2022
With all of the turmoil in the news, including rising interest rates, inflation and the state of the market, there are a lot of unknowns as retailers move forward in 2022. After two years of increasing sales, Fruchtman Marketing believes it’s important to set expectations for “potential” rough waters in the months ahead, as the […]
Jewelry Ripe for AR-Powered Shopping Experience
Retailers and other companies are using augmented reality (AR) to promote products and services, launch novel marketing campaigns, and collect unique user data. AR has been further integrated into our everyday lives over the last few years. Whether it’s through the ability to stage houses using a brand’s furniture or virtually try on a diamond […]
The FTC’s Made in America Rule
The Federal Trade Commission’s (FTC) Made in USA Labeling Rule became effective on August 13, 2021. The rule, which tracks the FTC’s longstanding Made in USA standard, provides marketers with guidance on Made in USA claims. Also, it now establishes the FTC’s ability to pursue punishments if you violate said rule. Labeling products can be […]
Global Production of Gold 2008-2024
Global Production of Gold 2008-2024 Keywords: Gold
The History of Gem Cutting
Gem cutting, or lapidary, most certainly got its start as an offshoot of mundane everyday activities. A stone may have fallen into a fire where the heat caused it to break or flake. Perhaps a sharp edge resulted. Certainly, flint and other hard stone possess sharp edges, but a blade-like cutting edge on a newly […]
Map of World Peridot Sources
Map of World Peridot Sources Keywords: Peridot
Ask the Right Question to Close the Sale
One of the unforeseen benefits of focusing on growth is that I started becoming attuned to helpful advice on growth. Ironically, in sales, it’s important to help our prospects to focus. Asking the right questions is the best way to do this. These questions help determine the root of their anxiety and how we can […]
Meeting The Trend for Customization
Personalization is a roaring trend across all areas of retail and it’s no longer just for the top end of the market. Consumers today want to personalize experiences and purchases. Retailers and manufacturers are catering to this new generation of shoppers by letting them modify and visualize their unique versions of what they’re purchasing — […]