Blogs
In Tricky Economic Times, Plumb Club Members Provide Retailers with Creative Support Systems
As the jewelry industry heads into the busy holiday season, the economic forecast is mixed. In fact, it seems to change daily, with one report on JCK foretelling small gains and another that quotes the National Retail Federation (NRF) with more positive news: “The economic situation in the United States is unsettling. Nonetheless, spending continues […]
How to Shoot a Jewelry Video
Right now, if you were to search, “How to use video for my jewelry store” you would likely find article after article telling you how critical it is that you use video for your jewelry store. I guarantee that, by now, you’ve heard other jewelers, marketing experts, web developers, and your peers in the trade all say […]
Interior Design: Not Just For Windows!!
The Benefits of Using Drapery as an Interior Design Element Often, people have a single-minded view of elements used in an interior and where that element should be placed. Take draperies, for example. One automatically thinks windows and, of course, that is correct. Draperies frame and add texture and elegance, and often a pop of […]
US Natural & Lab Grown Diamond Engagement Ring Sales
US Natural & Lab Grown Diamond Engagement Ring Sales Keywords: Bridal, Engagement, Wedding, Diamonds, Rings
The Story of the Koh-i-Noor Diamond
Nader Shah on the Peacock Throne, whose jewels included the Koh-i-Noor diamond. Wikimedia Commons The diamond came from India’s alluvial mines thousands of years ago, sifted from the sand. According to Hindu belief, it was revered by gods like Krishna—even though it seemed to carry a curse, if the luck of its owners was […]
Guide to Citrine
History, Lore and Appreciation The description for citrine is contained in its name. Citrine, from the French word citron literally means “lemon,” in deference to a multitude of rich yellow hues. There are several sources for the gem, and consequently the gem is readily available. Citrine actually covers a much wider range of yellows than do […]
World Topaz Sources
World Topaz Sources Keywords: Topaz
Guide to Topaz
History, Lore and Appreciation There is an unmistakable characteristic about the color of imperial topaz: a deep pink orange verging on red. While some enthusiasts considered golden color the classic color, pink to reddish orange hues are more highly desired today. Pablo Neruda, the Chilean poet, likened topaz to honey: I invite you to a […]
November Social Media Holiday Calendar
November is Topaz and Citrine Month November 1: National Authors Day #NationalAuthorsDay November 1: World Vegan Day #WorldVeganDay November 2: National Stress Awareness Day (First Wednesday of November) #StressAwarenessDay November 3: National Sandwich Day #NationalSandwichDay November 4: National Candy Day #NationalCandyDay November 6: Daylight Saving Time Ends (First Sunday of November) #DaylightSavings November 8: National […]
Building Brand Equity
In today’s competitive marketplace savvy retail jewelers set themselves apart from the competition by creating their own authenticate brand to insulate against the unyieldingly severe forces of competition that all businesses face today. A branded retail store creates a lasting impression in the minds of the consumers, and the differentiation goes beyond the descriptive rendering […]