Blogs
The History of Golconda Diamonds
Renowned jewelry historian and published author, Jack Ogden FGA, traces the history of Indian diamonds and questions the sustained marketing hype around the famous Golconda mines. Today India is the largest centre for diamond cutting, handling some 90 percent of the world’s diamonds. But most who cut, sell or buy these diamonds, in the cutting […]
How to Use Personas in Your Marketing
Every business has a target audience—the group of people they best serve. This audience is typically defined by demographics—age, gender, ethnic background—and psychographics, such as their interests, hobbies, and budgets. But target audiences are deliberately abstract. They are used primarily for high-level decision-making around your business’s market size and brand goals. When making informed decisions about your […]
Heading into the Holiday Season, Industry Leaders Pick Platinum as Sales of the World’s Most Precious Metal Continue to Soar
On track to achieve its 9th consecutive year of growth for platinum jewelry sales, PGI USA is predicting a white metal ‘wave’ in 2023. For many in the jewelry industry, it will be a white Christmas. While Mother Nature may or may not cooperate, manufacturers and retailers alike are experiencing notably strong sales of platinum […]
2022 Holiday Shopping Budgets
2022 Holiday Shopping Budgets Keywords: Retail, Holiday, Forecast
This Holiday, SPIFFs May Spell Success for Retailers and Suppliers Alike
Current economic conditions (inflation, an impending recession) understandably may have some Plumb Club retailer partners greeting the holiday season with dampened spirits. You won’t know whether headlines about consumers reigning in their spending will bear out in your specific region till the holiday shopping season kicks off in earnest. So, what’s a great way […]
When Do Customers Start Holiday Shopping
When Do Customers Start Holiday Shopping Keywords: Retail, Holiday
Diamond Carat Weight
The standard unit of weight for diamonds is the carat (abbreviated as ct.) One carat equals 0.200 gram, or 1/5 gram. In common US measurements, that’s 0.007 ounce (7/1000 ounce). To put this into perspective for a customer, you might say it takes about 142 carats of diamonds to equal one ounce. As precise a unit as […]
Forrester’s Guide to the Holidays
After an impressive 2020 holiday season performance, in 2021 NRF found that US holiday sales reached a record $886.7 billion, a 14.1% increase from a year earlier. This increase happened even amid the holiday season omicron outbreak that resulted in surging US COVID-19 cases through December. Additionally, retailers faced myriad challenges during the 2021 holiday season, including rising inflation, […]
How to Turn Over a Sale
How to Turn Over a Sale Keywords: Retail
US Mobile Commerce Sales Market Share
US Mobile Commerce Sales Market Share Keywords: Mobile, eCommerce, Retail