Blogs
Why Are Some Gems Considered Bad Luck?
Lily Faber delves into the superstitions surrounding three infamous gemstones. When gemstones are used or appreciated for their mystical properties, it is generally for their positivity or ability to influence an optimal outcome. However, through the centuries, some gems have acquired a reputation for being unlucky to the owner, including opal, black diamond and pearl. […]
U.S. Median Age at First Marriage 1890-Today
U.S. Median Age at First Marriage 1890-Today Keywords: Marketing, Research, Retail, Bridal
Four Innovations Shaping Retail’s Future
What are NFTs? NFTs can be confusing, but they become clearer if you know what NFT stands for: non-fungible token. It gets even easier if you think of the dollar as a fungible token. If you give a friend a dollar and they give you a dollar, you’re both neither richer nor poorer. But if […]
How to Engage Today’s Consumer and Add Business Value through Sustainability
The Plumb Club, in connection with The Responsible Jewelry Council (RJC), was pleased to present an important opportunity for retailers seeking to connect with today’s consumer entitled, “How Retailers Can Add Business Value Through Adopting a Sustainability Strategy”. The virtual presentation was held in the Jewelers Resource Center Auditorium on Thursday, October 20 at […]
How to Open Diamond Papers
How to Open Diamond Papers Keywords: Guides
Email Marketing Glossary
When done right, email marketing can make your life easier. But navigating the lingo associated with it can be confusing for many business owners. No worries! We’re here to break down commonly-used terms so you can focus more of your energy on planning and carrying out your email marketing campaigns. Before we dive in, however, it’s […]
The Silent Salesman
Professional marketers apply the term “silent salesman” to packaging, displays, and signs designed to increase sales and profits. Customized and meaningfully real experiences resonate with consumers, and it is how jewelers can set themselves apart from the rest, underscores Nathan Button, merchandising director for Rio Grande, a Richline company. “Displays instantly present your products, setting […]
United States Retail Sales 2020-2026
United States Retail Sales 2020-2026 Keywords: Retail, Jewelry, E-commerce, Sales Projections
The Star of India Sapphire
Look at any list of the top 10 most famous gemstones in the world and you will undoubtedly come across the Star of India. Here, we find out more about this incredible star sapphire and discover its fantastical history, which reads like the plot of a Hollywood movie. Within the Hall of Gems at the […]
Which Device Consumers Use for Search & Shopping
Which Device Consumers Use for Search & Shopping Keywords: Marketing, e-commerce