TRACEABILITY & TRUST IS A SELLING ADVANTAGE IN JEWELRY RETAIL

The Plumb Club was pleased to present a retail-learning opportunity provided by Tracr. The virtual event was held in the Jewelers Resource Center Auditorium on Tuesday, October 28^th at 2pm (EDT) and was free and open to the entire jewelry industry.

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Jewelry retailers know that today’s diamond buyers are more informed and more inquisitive than ever! They are concerned about where the diamond they want to purchase is from, how it is sourced, and are uncertain if they can trust the story being told at retail. In this insightful session, Tracr, the world’s leading blockchain platform for diamond traceability, is joined by Robbins Brothers, a heritage retail brand built on trust and transparency, to explore how technology and storytelling are reshaping the jewelry industry.

In this webinar, titled, “Meeting Consumer Demand: Traceability and Trust in Jewelry Retail”, attending retailers gained understanding on how traceability and digital transparency can help them meet today’s consumer expectations for ethical sourcing and authenticity. Through real-world insight, data-backed trends, and practical retail examples, retailers  learned specific solutions that empower brands to build deeper trust, thereby turning provenance into a key selling advantage.

The experienced panel on this webinar consisted of:

Emanuela Morando: As chief commercial officer of Tracr, Emanuela is passionate about traceability, with nearly two decades of experience at De Beers Group, where she supported the supply chain for leading traceability initiatives. She is a strong advocate of responsible business practices.

Nisarg Mehta: As director of diamonds at Robbins Brother Jewelers, Nisarg oversees the company’s diamond procurement and sourcing strategy across all retail and digital channels. With over a decade of experience, he brings a data-driven and strategic approach to product development.

Matt Carrett: As industry process lead for Tracr, Matt brings over 25 years of experience in the diamond industry at De Beers, including five years in Botswana. He is a subject matter expert in diamond processes and the scanning technologies that enable Tracr.

Stefan Obada: As lead data scientist at Tracr, Stefan has a strong foundation in STEM disciplines. He specializes in developing state-of-the-art computer vision models and is an active contributor to the machine learning research community.

During the webinar, attendees were promised links to demo pages for the Tracr Diamond Experience. 

Click on the each of the links below for three diamonds from three different sources:

Namibia Demo

Botswana Demo

DTC Demo

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