New York – Today, more than ever, it’s imperative to break through the visual and messaging clutter and immediately capture the attention of the retail customer.  This all starts with the one item that is often the very first branding element a potential customer will encounter – the store’s logo. Too often a retailer may not realize the power of color, type-font, and imagery in this foundational feature.

A logo sets the tone for a retailer, conveys unspoken meaning, and can create differentiation from other stores in the area. Further, proper and repetitive use of a logo can reinforce and remind a consumer of a retailer’s message.  The Plumb Club’s Podcast for August helps retailers gain valuable insight into the creation or evolution of a logo and provides tips on how and where it can be used to benefit a store’s positioning.

The Power of a Strong Logo: A customer’s physical and pleasing shopping experience always starts with good design. One of the first pieces of design your customer will come into contact with is your logo. That’s why it’s important to ensure that your logo convey a store message and set you apart from competition. In this podcast, Leslie McGwire, ASID Allied, discusses some iconic brand logos and what makes them stand out. Further, she provides insights into the creation of a meaningful store logo, as well as how and where you can place that logo to reinforce your message, both within your store and when a customer is elsewhere!!

Leslie McGwire is a designer who has worked in the spa, salon and jewelry retail environments for 35 years and has won over 27 national design awards for her work.

Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.