THE PLUMB CLUB REVEALS NEW STRATEGIC PLAN FOR ORGANIZATION’S FUTURE GROWTH
FOR IMMEDIATE RELEASE: The Plumb Club, recognized for its successful and well-attended pavilion at the JCK Las Vegas Show, is announcing an exciting new strategic plan designed to expand the organization’s reach year-round, broaden its retail community, and increase its influence in helping to shape the future of the fine jewelry industry.
Founded in 1983, The Plumb Club is a unique coalition of important suppliers spanning all facets of the jewelry, diamond, and watch industries whose members account for a significant percentage of the domestic fine jewelry market. In order to elevate its relevance in a shifting marketplace, The Plumb Club has developed a strategic plan that will guide its future, based on its core strengths, which are captured in its new purpose and vision statements:
Purpose: “The Plumb Club is a supplier organization whose purpose is to connect its members and their customers and help shape the future of the jewelry industry.”
Vision: “The Plumb Club is a responsible supply side organization recognized for leadership, adding value, and positively impacting the jewelry industry.”
The Club’s three-year plan includes such initiatives as expanding its membership, trade show involvement, member branding opportunities, industry leadership roles, responsible sourcing and best business practices, and marketing and communications to enhance The Plumb Club brand.
A key change for The Plumb Club is opening its membership of important industry companies beyond the trade show arena to include non-exhibiting members. This will grow the organization’s already significant influence, ensure that all product categories are represented, and generate added support for ongoing activities that connect with the retailer on multiple levels of engagement. Suppliers interested in becoming Plumb Club members can contact Lawrence Hess, executive director, at 201-816-8881 or via www.plumbclub.com/contact.
Another critical part of the Plumb Club’s plan is to increase the group’s leadership role as the Industry’s preeminent supply side organization. Not only will The Plumb Club seek to establish representation on the boards of select industry non-profits, it also will require members to comply with responsible sourcing principles by either completing Responsible Jewellery Council certification or its own internal compliance requirements.
“What’s remarkable about The Plumb Club is that it’s the only U.S. trade association of important jewelry, diamond and watch suppliers whose members pool their resources and knowledge to improve our business environment by connecting with retailers, doing business responsibly, and helping to determine policies that will positively impact the future of the jewelry industry,” says Jonathan Goodman Cohen, president of The Plumb Club. “Our members have exceptional expertise and experience in product development, manufacturing, marketing, and distribution. In an evolving and increasingly challenging marketplace, we know that we can all benefit by working together. It’s a ‘rising tide lifts all boats’ philosophy and we invite other important suppliers to join us.”