New York – Resonating with the consumer, whether that is via your brand promise, imagery and communications, or with services that allow customers to personalize their versions of what they wish to purchase, can help ensure brand recognition, drive product desire and lower barriers to purchase, resulting in increased sales. The educational Plumb Club monthly podcast postings for July have just been added to the learning library and are focused on helping a retailer strike the correct chord with the younger, more savvy customer. Retailers will get an in-depth understanding about why each is important to their business, along with strategies and tips.

Personalization & Customization of Engagement Rings: Today’s consumers want to be able to personalize experiences and purchases. Retailers and manufacturers are now catering to this new generation of shoppers by allowing them to modify and visualize their unique versions of their purchases – from clothing to sunglasses to furniture and wall treatments.  Narrated by Jeff Levitt, VP of Merchandise at Cynergy Trading Corp, this podcast discusses how the engagement ring shoppers’ expectations have evolved and what new tools are available to the jewelry industry to meet these new expectations.  Cynergy Trading Corp is the source for private label bridal and fashion diamond jewelry. They also have one of the largest just-in-time bridal manufacturing units in the industry.

Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.