Focus on Buying Smarter & Selling More
The Plumb Club April Podcasts Give Retailers Insights Into Both
New York – April continues The Plumb Club’s educational podcasts geared at helping retailers with education, ideas and tips on business. Two new podcasts have been added to the learning library. This month, the podcasts focus on the importance of the relationship between retailers and their suppliers, offering a variety of expert insights into choosing a vendor and what expectations should be met. These podcasts are delivered by professionals in the industry. Here are this month’s additions:
Maximizing Vendor Retailer Partnerships: What makes a great vendor/retailer relationship? These days a great vendor must be able to offer more than just products for sale. They must support the retailer across a variety of business categories. Sushil Chocksey, Julian Purifoy and Adam Freed of IDD discuss key expectations a retailer should have of a vendor and why it is important to move beyond just product and quality when considering a supplier. IDD is a trusted supplier to thousands of retailers nationwide for jewelry programs and best-selling bridal, as well as a curator of the industry’s best consumer finance program, all sully supported by marketing assets prepared by experts.
Evaluating Current Vendors and Considering New: To stay current in today’s competitive market, a retailer must be open to new vendors. They must also be able to make critical decisions about existing vendors to ensure they are meeting customer desires and their business needs. In this podcast, Russ Whitehouse of Wilkerson makes the case for evaluating existing vendors, as well as discovering and engaging with new vendors, and how/where to find them when needed. Wilkerson is a professional jewelry consultant firm with industry experts who help with transitions. Wilkerson Express is the jewelry division of Wilkerson, offering a delivery jewelry line of exciting designs that help retailers maximize margins.
