New York – The Plumb Club’s new groundbreaking 2025 research reveals that the average consumer-spend for a piece of jewelry has risen across the board. However, jewelry purchase-prices not intended for an engagement or wedding have risen substantially over the past couple of years since the previous study in 2023.

• The survey shows that the average spend on a piece of bridal jewelry is $5,493, which represents an increase of 2% since the last survey. Non-bridal jewelry has an average spend of $1,664 and this number represents an increase of 28% over the 2023 survey.

• Independent and local jewelers are still the preferred place, according to 43% of consumers, to buy jewelry. National chains come next with 23% of consumers, followed by department stores, which are preferred by 13% of consumers. Online is preferred by 12%.

• Consumers reveal that designers and brands are the main influences in their purchase at 31%, while family and friends follow in purchase influence at 30%. 21% of consumers say they are influenced by a retailer’s website. When it comes to the purchase decision, 39% rank the quality of the piece as the highest factor, representing a 25% increase in importance since the 2023 survey.

• For justification of price when buying, 30% of consumers say that diamond or gemstone quality is the key factor, with the size coming in as secondary.

 The insights shared here are part of a multi-faceted research study initiated by The Plumb Club with the assistance of Paola Deluca, The Futurist, and Qualtrics, a world-renowned survey and analytics firm. The study was conducted with a sampling of over 2,000 men and women from the ages of 25 – 60 with a balanced demographic and psychographic mix across the US with the goal of understanding how individuals engage with jewelry. Respondents had all attended some college or higher and had a combined household income of at least $75K/year. Additional information from this expansive research will be shared over the next several weeks.

The research document will be shared in its entirety during the JCK Las Vegas Show with a presentation on Saturday, June 7 at 12 noon PDT on the Showcase Stage. Additionally, any retailer wishing for more information on The Plumb Club Industry and Market Insights 2025 should contact their Plumb Club Member vendors or stop by their vendor’s booth at The Plumb Club Pavilion.

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