Encouraging Incremental Business with Savvy Sales & Effective Merchandising
The Plumb Club’s October Podcasts Help Retailers with Stocking and Sales Tips
New York – Understanding the best balance of merchandise styling and ensuring customers are pleased with their purchases is the gateway to optimizing sell-through and building a loyal, repeat customer base. The October postings of The Plumb Club Podcasts provide retailers with a look at ways to balance their in-case style selection and tactics to effectively sell the perfect piece to each customer, thereby ensuring satisfaction. Two new podcasts have been added to the learning library.
Here are this month’s additions–
Finding the Best Earrings for Every Face Shape: In this episode, Cheryl Kremkow discusses how to take your earring styling advice to the next level by selecting the right earring silhouette for every individual customer. Listeners will learn how to analyze and determine each face shape so they can guide customers to the shapes and styles that will make them feel and look their best, encouraging repeat visits and sales. This episode is sponsored by the earring specialists at Carla Corporation, who manufacture a wide range of earring styles in the United States. Established in 1965, Carla Corporation serves both small and large retailers nationwide.
Timeless or Trendy? Navigating Trends and Classics in Jewelry: One of the most exciting and continuous debates among jewelry merchandisers is the age-old question of stocking the classics vs. more trendy styles. In this episode by jewelry manufacturer H.K. Designs and Craft Lab Grown Diamonds, Jeffrey Cohen, explains to listeners why some jewelry styles stand the test of time, while others come and go. He discusses what makes a piece a classic and why we are drawn to trends, and how a retailer can balance both when building a merchandise plan. H.K. Designs is part of the Hari Krishna Group, a vertically integrated company known for pioneering innovations and creating cutting-edge designs.
