The Kingswood Company Incorporates Women Owned Initiative into Product Offerings.
The Kingswood Company, the world’s leading manufacturer of high-quality, private-label jewelry care products and a certified women-owned business by the Women’s Business Enterprise National Council (WBENC) since 2006, has announced plans to integrate WBENC’s Women Owned initiative into their product offerings. Women Owned raises awareness of female entrepreneurs and women-owned businesses, allowing consumers to identify and support businesses certified as at least 51 percent owned, operated and controlled by one or more women. Kingswood President & CEO, Kristie Nicolosi, acquired the company in 2005.
A key element of the initiative is the ability to place the Women Owned logo on products and marketing materials. The program and logo, launched in 2015, identify products as manufactured by a women-owned business, a meaningful identifier for many consumers. Beginning in 2018, The Kingswood Company will offer inclusion of the logo on private-label products manufactured for their customers.
“Though we have been certified as a women-owned business for more than a decade, we are excited about the Women Owned program and the traction it has gained recently in the market,” said Nicolosi. “Because businesses must be certified, and we are the only private-label jewelry care products manufacturer with the Women Owned designation, we are proud to be able to offer this logo placement to our customers on our private-label products.”
Market research has shown that 90 percent of female customers will go out of their way to purchase products from women-owned businesses. The impact of this consumer behavior could be leveraged even more in industries where the purchaser is primarily women, such as jewelry. Retailers looking to stand out in a competitive market will be able to take advantage of Kingswood’s unique Women Owned designation to the benefit of their jewelry care product line.
Headquartered in Columbus, Ohio since 1956, The Kingswood Company is the world’s leading manufacturer of private-label jewelry care products, serving thousands of retailers, designers and manufacturers worldwide.