Bulova is proud to partner with three-time GRAMMY® Award winner, Nile Rodgers, in celebration of the 40th anniversary of Chic’s global hit “Le Freak” with the unveiling of a Special Edition ‘Le Freak’ timepiece. The celebratory timepiece is in collaboration with Nile Rodgers’ “We Are Family Foundation,” with a percentage of sales from the timepiece donated to their noble initiatives. Bulova’s partnership with We Are Family Foundation comes naturally through the brand’s relationship with its founder, Nile Rodgers. Mr. Rodgers serves as the campaign mentor of the brand’s Tune of Time music program. Rodger’s role in the collaboration consists of guiding up-and-coming artists through their musical journeys and successes. In celebration of the legend, his philanthropic endeavors, and the iconic hit song, Bulova has unveiled a Special Edition timepiece that serves as another memento in Bulova’s rich history of musical appreciation.
The Special Edition ‘Le Freak’ timepiece is offered in stainless steel with black IP and a black nylon strap. Highlighted on a 40mm dial is a black record cut pattern with white printed signature of Nile Rodgers. In keeping with its musical inspiration, the dial also features a wood grain decoration resembling the neck of a guitar. The pieces case back exclaims “LE FREAK C’EST CHIC! – FO40” to commemorate the timepieces muse, Nile Rodgers. Complete with the WAFF We Are Family Foundation