Interior Design: Create a Residential Feel in Your Store to Create More Sales


There are many residential design elements that can be added to your jewelry store to create a warm, welcoming space. Spaces that capture that homey feeling draw people in and can help them feel more comfortable and relaxed in your store.

Here is a list of eleven design elements that can help you with a residential look:

  • Plush textiles and upholstery in the waiting area
  • An Artwork Statement
  • Greenery brings the nature inside
  • Decorative Lighting such as chandeliers, sconces, floor lamps, tall lamps on the reception desk
  • Use fun accessories such an art piece on the reception desk, hard cover books on the waiting cocktail table along with candles, etc.
  • Color and Texture such as using contrasting textures and paint to add visually interesting layers to the designs in some areas of your store
  • An informal waiting area which reminds your clients of their cozy living area in their home
  • Using warm building materials such as brick walls, wood, or metals are all a feeling of warmth that the clients might have in their home
  • Fireplace placed with the waiting area is very popular.
  • Bars are another popular added feature that you will see in the newer jewelry stores. Designing bars to where owners serve gourmet coffee in the AM and in the afternoon, they offer a glass of beer, wine, or a cocktail. The exciting elements of bars are that the jewelry is below the glass where they are enjoying their drink. See picture of Zorells Jewelry Store.
  • Tech Bars are where the design world is involving too. I have designed a tech bar that the clients view a variety of jewelry. Usually once the client touches the screen, the first 30 seconds are special jewelry ads. Also, the clients use the computer as they wish. See picture Simon & Son Jewelers tech bar.

Zorells Jewelry Store

Interior design lines are blurred more and more between residential and commercial, perspective.  Jewelry owners now realize the compelling and unique power of capturing a comfortable feeling through the design.

Simon & Son Jewelers

About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business, design in the retail and the jewelry industries. 

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