When remodeling or starting a new building construction, jewelry store owners’ question the use of art to impress their customers. Art should be used to attain the business goals of your jewelry store. No matter the size of the store, every job today requires exceptional creativity and imagination to get ahead, which is just one way art can enhance the store’s appearance and enrich your customer’s experience .
In business, one can spend countless hours researching the market, developing jewelry products/services, and hiring the right employees. Less effort, however, goes into planning the decor and appearance of the VIP office. This may be because it might not seem a significant part in making a successful jewelry store. That is not the case. Design and decor play a very important and beneficial role in the jewelry interior design business.
By improving the surroundings, art can stimulate production, whether it is through customers, employees, or vendors. The design of an office and wall decor conveys the ideas, values, and vision of your store. Customers want to see the aesthetic of the business match the vision of the jewelry they are purchasing and the customer service they expect. The jewelry stores that have creative working spaces prove beneficial to employees and customers to interact with the environment. See two pictures of Zorrels Jewelers’ glamours old time movie stars art around the bar area especially, and scattered around the showroom due to the owner’s own collection and love for that subject of art.
Art can provide cultural benefits to employees and shows a commitment to their enrichment. It can also promote goodwill and a good public image to show involvement in your community. A non-profit organization, Business Committee of the Arts, surveyed over 800 employees at 32 companies in the United States that have workplace art collections. These companies ranged from food distributors to law firms and jewelry stores. The survey showed that art in the workplace helps address some key business challenges. A large majority of employees agreed in all cases that art was beneficial: 78% of employees agree it (art) reduces stress; 64% agree it increases creativity and productivity; 67% agree it enhances morale; 65% say it helps to build customer relations; 73% say it helps to build community relations.
To gain a competitive edge, jewelry stores across the country are increasingly incorporating the arts in their jewelry stores. Whether to create an uplifting atmosphere, or a metaphoric statement, art in the jewelry store business matters. There are many benefits to incorporating art in the workplace with the only possible negative being the cost. See picture of another wall of pictures from Zorrels Jewelers.
Zorrels JewelersA creative way to display art, for example, is Occasion’s Fine Jewelry in Midland,Texas. The store owner wanted to use pictures of landmark structures of the town on his walls. See the picture of Occasion’s Fine Jewelry art pieces. The jewelry store owner has great feedback from his valued customers.
Creating a calm, inviting, as well as a creative and stimulating, atmosphere in your jewelry store can help improve your mindset and allow you to function better. Also, updating your jewelry store every now and then to keep things fresh would be a great improvement.
About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won over 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit lesliemcgwire.com for more information.