Every jewelry store needs a ‘WOW’ factor. An elegant chandelier adds interest and depth to a space and heightens a customer’s experience as soon as they enter. Looking for a chandelier with an open mind is essential.
Chandelier designs vary with a mix of styles and materials. It is important to know that you are creating the store’s atmosphere by choosing the correct chandelier. The chandelier should look like an art piece with light flowing through the store. See examples of chandeliers at Lucido Fine Jewelry.
A chandelier needs to balance the scale and proportion of a room, as well as promote the image of your unique, individual brand. Chandeliers are ideal for every store and can be enhanced with coordinating pedants throughout different areas.
Here are a few more chandelier design tips:
- The minimum clearance should be at least seven (7’) feet above an individual’s head.
- Do not have a chandelier that is too small in scale. If anything, go bigger in size.
- There are NO design rules in selecting the style of the chandeliers. You might hang a traditional crystal chandelier in a very modern space, or a contemporary chandelier in a traditional store.
- A few popular styles used in jewelry stores are: Classic, Baroque, Modern, Minimalist, High Tech, Rustic and the Traditional style, as seen in Crocker’s Fine Jewelers in Texarkana, Texas.
Design trends, like any other style trends, are very important to your store’s image. In rustic chandeliers, there is a return to fashion and interiors. At Williams Jewelers in Englewood, Colorado, the focus was to create an organic feel to the chandelier, with its flowing, glass gold leaves below the rustic wood ceiling. This adds modernity to the overall sophistication and ease of the store.
About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design in the retail and the jewelry industries.