Plumb Club Breakfast: Selling to and Understanding Gen Y and Millennials
Selling to and Understanding
Gen “Y” and Millennials
The Baby Boomers are leaving the marketplace. They are being replaced by a generation that thinks, shops and communicates differently on almost every level.
In this provocative presentation, bestselling author Jason Dorsey exposed new generational truths that directly impact the jewelry industry. Jason shared surprising data, firsthand stories, and step-by-step actions that retailers could use immediately when they returned to their stores to drive sales, enhance communication, create engagement and more.
Jason Dorsey is the authority on Millennials and Gen Y. He’s been featured in 60 Minutes, 20/20, The Today Show, The New York Times and many others. His client list includes GE, Mercedes Benz, Visa, The Four Seasons and Wells Fargo to name a few. He has received over 1,000 standing ovations following his presentations. See a video preview by clicking here.
Each attendee was able to meet Jason and receive a signed copy of his book: Y-Size Your Business in the Plumb Club Pavilion following the presentation.
Three retailers won a 2 hour consulting session with Jason, and 30 retailers won an “Online Millennial Sales and Marketing Course”.