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Category: Trends

Telling Time - May 19, 2017

Posted in: Strategy, Tactics, Trends

Following two consecutive years of declining sales and profitability, the watch and jewelry industry finds itself at a critical juncture, cites the Digital IQ Index Watches & Jewelry 2017 by L2 Intelligence, released in February. While a return to growth in the fourth quarter 2016 has engendered optimism about 2017, the report says the performance

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Watch Women - May 12, 2017

Posted in: Design, Fashion, Trends

The women’s watch category has been growing for the past several years as more brands are seeing that the future is female. Trends trackers hail everything from high technology to diamonds important in this category, and nature a popular muse. “Women’s watches are gaining momentum as the watch industry struggles with declining numbers,” cites Barbara

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Value Above - May 5, 2017

Posted in: Design, Fashion, Trends

The biggest trend in watches today is an emphasis on good value. Top watch journals and blogs to The New York Times and CNN report that watchmakers across the pricing spectrum are stressing value—an important caveat in a time of global uncertainty in the watch industry. “Because of the eco and geo political conditions witnessed

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JCK Action Plan - April 30, 2017

Series: Show Time- Navigating JCK - 4 of 4

The JCK Las Vegas Show has become an important resource for U.S. jewelers to help them plan short and long term for their business. A great market barometer, there are many reasons why jewelers cannot miss this show—from new product and technology to education and networking–the face-to-face environment that JCK provides is imperative in our

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Trends Tracking in Vegas - April 21, 2017

Series: Show Time- Navigating JCK - 3 of 4

As you prepare your strategy for the fall/holiday selling season, make the most of your time at JCK Las Vegas, June 5 to 8 at Mandalay Bay, to track the latest styles and bestsellers trending that you can translate in your store. With over 2,400 vendors exhibiting in all product categories, retailers can get the

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Pedal to the Metal - March 31, 2017

Posted in: Fashion, Jewelry, Trends

Jewelers have many exciting opportunities to work in silver, gold and platinum in both wedding and fashion jewelry that can attract customers in meaningful and attainable ways, and increase a jeweler’s bottom line. Silver is the No. 1 self purchase in fine fashion jewelry, and also presents great gifting opportunities, particularly for the wedding category.

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Platinum Rewards - March 24, 2017

Posted in: Fashion, Jewelry, Trends

Consumer research reveals that desire for platinum is high. Young consumers looking for tailored, elegant looks are gravitating to platinum. They like the platinum story: The naturally white qualities of platinum, as well as its strength and durability make it a great choice and value for consumers. Platinum also adds value to retailers’ bottom line

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Strike It Gold - March 17, 2017

Posted in: Fashion, Jewelry, Trends

Iconic, symbolic, and revered throughout history, gold continues to captivate people with its intrinsic characteristics, value and creative use in jewelry design. An enduring keepsake and timeless accessory, gold is a favorite metal in both wedding and fashion jewelry. In a range of karats, used as plating, and combined with other metals and materials, gold

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The Silver Bullet - March 10, 2017

Posted in: Jewelry, Strategy, Trends

Silver is one of the brightest stars of the jewelry world today, offering an almost limitless array of styles, designs and price points. According to recent polling by the Silver Promotion Service (SPS), marketing arm of the Silver Institute, 46% of sales are female self-purchase, 34% gift giving. The versatility of silver is part of

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Maximizing the Bridal Market - February 27, 2017

Posted in: Fashion, Jewelry, Trends

The strength of the jewelry business is in the bridal market. Despite ebbs and flows in the economy, one thing rings true, people are still getting married. And, couples consider jewelry an iconic symbol to celebrate their union. From the engagement and wedding rings to the jewelry the couple wears and gives to loved ones,

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The Lab Grown Factor - February 20, 2017

Posted in: Fashion, Jewelry, Trends

Representing about 1% of the current market, lab-grown diamonds are expected to take off during the next few years, with Morgan Stanley forecasting in a July 2016 report that the category could capture 15% market share in gem-quality melee diamonds, and 7.5% share in sales of larger diamonds by 2020. More brand developments are launching

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Wedding Consultant - February 13, 2017

Posted in: Fashion, Jewelry, Trends

Jewelers are perhaps one of the most important consultants a couple about to be married will meet. Couples seek out a jeweler to help them translate their love, life experiences, and hopes and dreams in the perfect rings that are the iconic, symbolic, everyday expressions of their commitment in precious metal and stone. It is

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All in the Details - February 3, 2017

Posted in: Fashion, Jewelry, Trends

Engagement and wedding ring trends tend to evolve slowly over time. Styles don’t change that dramatically and the main reason for that is because these iconic pieces are worn day in and day out for years to come. “Women say they want new, new, new, but in reality most brides gravitate to the classic styles

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Empower Women to Buy More Jewelry - January 27, 2017

Women shop for every type of accessory up to six times a year, except fine jewelry, alerts MVI Marketing, a Los Angeles-based consumer research firm that specializes in the fine jewelry market. In fact, consumer reports reveal women on average buy four pairs of shoes a year. For an industry that caters to women, Marty

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Attracting Self-Purchase Women - January 20, 2017

Jewelers who want to remain successful for the next 25 years should focus more on the self-purchase woman, advocates Marty Hurwitz, CEO of MVI Marketing. The Los Angeles-based consumer market research firm, specializing in the fine jewelry, hails self-purchasing women one of the big three jewelry consumer demographics to pursue, along with millennial bridal and

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