The Responsible Jewelry Council (RJC) today announced the launch of its first dedicated retail campaign, designed to support RJC Retail Members with innovative social media and communications tools for use in watch and jewelry stores worldwide.

The retailer campaign has been created specifically for RJC retailer members and includes co-branded social media assets, workplace posters, and a PDF guide on ‘how to talk to consumers’. It is designed to help members communicate the benefits of RJC membership to their customers, highlight why it represents such a significant milestone for their business, and ultimately encourage consumers to see RJC membership as a positive indicator when shopping. RJC members can download assets via the member portal.

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