Series ›   Put a Bow on It: Upcoming Gift Trends

The Retail Strategy of Gifting

Gifting can be a powerful retailing strategy that builds customer loyalty and repeat business, not to mention enables retailers to reach two target consumer markets at one time, advocates Pam Danziger, president of Unity Marketing, Stevens, Pennsylvania, and author of “Shops That Pop”. To say that gifting is important to retailers is an understatement, underscores … Read More