The Retail Strategy of Gifting

Gifting can be a powerful retailing strategy that builds customer loyalty and repeat business, not to mention enables retailers to reach two target consumer markets at one time, advocates Pam Danziger, president of Unity Marketing, Stevens, Pennsylvania, and author of “Shops That Pop”. To say that gifting is important to retailers is an understatement, underscores … Read More

Outlook Positive for Jewelry

Optimism is high in the jewelry business into 2019, finds JCK’s first State of the Industry Jewelry Report, shared during JCK Las Vegas in June. Some 88 percent of more than 500 jewelry professionals surveyed, mostly retail jewelers, and some wholesalers, manufacturers and designers are optimistic about the current state and near future of the … Read More

Jewelry Industry Confidence is High

Kiplinger’s latest forecast on retail sales and consumer spending for 2018 is bright. Excluding gasoline and autos sales, retail is expected to grow 5.1 percent, up from 4.2 percent in 2017, according to the Washington, D.C.-based publisher of business forecasts and personal finance advice. E-commerce will have another banner year, growing 15 percent, while in-store … Read More

Store of Future Embraces Technology

Jewelers have to up their game by embracing technology to better understand and deliver the experiences consumers want and expect. That was a key takeaway imparted by author and renowned consumer futurist, Doug Stephens, AKA “The Retail Prophet”, to jewelers attending a The Plumb Club symposium at JCK Las Vegas in June. Stephens shared findings … Read More

Branding Matters

Branding is perhaps more important now than it has ever been, an imperative for differentiation through authentic storytelling relating to the products and services you promote. The need to differentiate and deliver your message to your target market is critical in a business climate where the Internet, social media and other technology create a lot … Read More