News

The Art of Gifting

One of life’s greatest pleasures is exchanging gifts. Almost every culture has traditions related to giving and receiving them. Gift giving is one way of expressing love, gratitude and appreciation, and recognizing special occasions and achievements. It’s also a multi-billion dollar business. A five-year study about gift retailing released in 2015 by Unity Marketing revealed … Read More

Millennials Want Diamonds

Despite experiencing less favorable economic conditions than preceding generations and progressing more slowly along the traditional life path, millennials express strong desire for diamonds when they reach financial and demographic maturity, says research by De Beers in its Diamond Insight Report 2017. Millennials deliver volume and value growth underpinned by stable bridal consumption and potent … Read More

Your Customers’ Shoes

To gain more insight into how customers engage with your brand, try seeing things from their point of view. Walk with them through all your touch points, across channels to ensure your message is clear, cohesive and consistent. Look at things from the customers’ perspective, their actions, goals, questions, and challenges. From packaging and visual … Read More

Channeling Your Omni Message

The difference between being omni-channel and multi-channel is in your delivery of a cohesive, consistent message. To be omni-channel means more than operating on multiple platforms and devices in virtual and physical spaces. It means doing so with one voice in a way that provides a seamless, integrated shopping experience no matter the touch point. … Read More