Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So, as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring.
As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
This year CITIZEN introduces new additions to its Promaster collection. New watch models that drive imagination in high-function watches for semi-professional adventure enthusiasts focusing on Air, Land and Sea. The PROMASTER Collection is designed to withstand the toughest of conditions, achieve top endurance, and provide numerous superior functions for different fields of adventure for the climbing, diving, and flying enthusiasts across the world. The challenge for the professionals is not just pushing their physical but also their mental boundaries. Therefore, PROMASTER is equipped with high functionality, durability and safety with designs that exude confidence and since they are all powered by light the assurance that they will never need a battery change.
New for this year Citizen has launched a new collection of clocks. Workplace and home clocks designed to match the brand aesthetics with the same quality and craftsmanship that the brand in known for.
CITIZEN continues imagining what the future will bring, as well as improving on today’s breakthroughs. All these activities are based on our belief that “For each of us at CITIZEN, now is the time to start to make the world better.” These are the visions behind and our new brand statement, “BETTER STARTS NOW”. Building further on our achievements, we will keep pushing boundaries for tomorrow so that more customers everywhere can wear superior watches.