February Podcasts Encourage Retailers to Remain Forward Thinking
New York – The Plumb Club podcasts for February have been published! This month, two new podcasts from industry experts and Plumb Club members illustrate the changes in consumer thinking and in the jewelry industry. Each podcast highlights new tools and effective tactics the retail jeweler should be aware of and embrace, in order to stay current and grow their business. Both provide valuable insight, as well as easily actionable steps to help listeners embrace and use new technology.
Automating Jewelry: Ryan Hakimi explains how automation and technology can enhance a retail-buyers experience and positively impact a retailer’s overall business. He provides substantial statistics on the importance of having, or creating, an online presence and gives the listener actionable tips on how to draw attention to their platform. Ryan Hakimi is the vice president of CH Hakimi, a family business that is synonymous around the globe for producing essential core program items specific to buyer needs for over 30 years.
A Changing Industry – What Can You Do To Adapt: James Schneider highlights a variety of ways that the jewelry industry has changed in recent times. He encourages businesses to review how they’ve adapted to evolving business climates and quickly changing business situations. Further, he takes the listener through several tactics such as differentiation, community involvement and digital media, giving insights into how each can augment reputation and grow customer base. James Schneider is director of sales at Ostbye, a company providing fine jewelry products of exemplary quality, service and value dedicated to the finest retail jewelers for over a century.