New York – The Plumb Club is pleased to introduce two new podcasts into their library of retail educational information. The initial podcasts, which made their debut in April, focused on the bridal consumer, often the “point of entry” for many jewelers. The May podcasts discuss two timely topics. Since some stores remain closed at this time while others are preparing to reopen, the new podcasts discuss constant content creation to keep your customer engaged and your store in top-of-mind with consumers, while creating a customer experience and conveying your brand message via visual merchandising. Both podcasts will supply retailers with insights, knowledge and immediately actionable steps that can impact their business whether they are remaining closed or reopening.
Retail Reinvigoration – Visual Merchandising Tips That Stimulate Sales by Pam Levine encourages retailers to think of their merchandise presentations, window displays and environment as their “space of engagement”. She showcases how a store’s visual merchandising and the creation of a customer experience are the silent sellers that express and impress the brand into the hearts and minds of a customer. Pam provides pertinent questions that enable a store to conduct their own store assessment, tips on techniques and design, as well as information on the psychology behind product arrangement that stimulates buying decisions and inspirational merchandising resources.
Pam Levine is a brand experience specialist and president of Levine Luxury Branding, a boutique agency that provides brand communication across every point of customer contact.
Continuous Content Can Create Customers by Monica Elias illustrates that getting to know your customers and creating a continuous stream of relevant content can not only keep your store top of mind with customers when they can’t get in to see you, but can inspire your customers as they plan for self-purchase and gifting opportunities. She discusses the three C’s of content – Connect, Create, Communicate and gives information on how to make a connection between what’s trending in the media and what you have in your store. Monica shares creative ideas on how to story tell around product and shares easy tips on how to photograph and create video to bring it to life. Additionally, she gives great ideas on how to calendar your posts and seek coop help from your vendors.
Monica Elias is the founder, CEO and Executive Producer of Elias World Media, a multimedia company specializing in video production, distribution and integration of content across television and digital screens.
“We’ve been thrilled with the reception of our podcasts and the engagement they’re receiving”, said Michael O’Connor, Marketing Director for The Plumb Club. “In the few weeks since we introduced this new retail resource, we have received phenomenal feedback and hundreds of downloads of the information.”
Future podcasts will cover a variety of topics such as relationship marketing, advertising myths, PR and social media tips.