Mark Hanna, CMO for the Richline Group, New York, says the move made sense for the company given its commitment to social conscience. “It’s about the 5Ts: track, trace, transparency, truthful, and trusted. Socially responsible sourcing is imperative in the jewelry industry. The blockchain platform provides the technical system to optimize a chain of custody documentation inclusive of every participant in a product’s journey.”
TrustChain is a private platform, open to companies that are evaluated for best practices with third-party confirmation, like being a certified member of the Responsible Jewellery Council (RJC), can join.
As a founding member of RJC, Hanna advocates all suppliers and retailers become certified members. He applauds The Plumb Club’s new requirement to have all members RJC certified, demonstrating its vision of being an active, responsible supply side organization that positively impacts the jewelry industry. “Hopefully, we’ll see other associations follow The Plumb Club’s lead as the need for transparency and trust throughout our supply chains is paramount.”