A new online sales training program has been launched on PlatinumLearning.com designed to help sales professionals deepen their understanding of platinum and communicate its unique benefits to customers.

A Modern Approach to Training: The new training features quick (under 2 minutes), engaging videos that are easily accessible from mobile devices, making it convenient for sales associates to sharpen their platinum-selling skills anytime, anywhere. The series uses real-life scenarios featuring everyday jewelry shoppers, offering practical insights on how to emphasize platinum’s exceptional qualities during customer interactions.

With growing consumer interest in platinum jewelry, it has become more important than ever for sales associates to feel confident addressing questions and guiding customers toward the enduring value of platinum.

What’s Included in the Training Videos? The training is divided into four focused sections, including a deep dive into PREFERS, PGI USA’s framework for understanding the seven core benefits and characteristics of platinum. Additional modules provide actionable tips on:

• How to introduce platinum to customers who may not specifically ask for it.
• Reframing the term “upsell” to position platinum as an upgrade in value.
• Helping customers see the benefit of waiting for special orders.

In addition to the new online training, PGI USA continues to offer virtual and in-person sales training sessions for retailers seeking additional support. For more information or to schedule a session, contact Kevin Reilly at kreilly@pgiglobal.com.

Ready to elevate your platinum sales skills? Visit PlatinumLearning.com/SalesTraining to explore the new training series. Platinum is the ultimate choice for fine jewelry — and now, sales associates are better prepared than ever to share its story.