In a recent trend report, Rio Grande cites four popular design directions in pearls that mix colors (natural and dyed) to freshen up classic looks; incorporate fine details and filigree patterns on basic pearl cups and findings for contrast; serve as modern earring backs or redesigned studs with add-on jacket styles; and combine strands with mixed-metal chains for a chic layered look.
Fine jewelry, diamond jewelry is less important to younger consumers, who would rather spend their money on “experience” types of purchases, points out Cohen. “We, as an industry, must figure out a way to bring more excitement to our sector.”
Lerche notes that more brands are emerging to meet the demand for compelling stories and experiences at retail.
Namie advocates jewelers incorporating a few great statement pieces in their displays to initiate conversations. “Use the tools your vendors provide- ads, photos, top designs, lifetime trade-up programs, and social media,” she encourages.