Blogs
Millennial and Gen Z Attitudes Towards Diamonds
Consumer Insights Report on Diamond Desirability The NATURAL DIAMOND COUNCIL has set up a tracking survey to increase understanding about the desirability, perceived values, and shopping habits for natural diamond jewelry among American Millennials (currently aged 25–39) and Generation Z (aged 18–24). Together these generations account for 38% of the adult population but more than 60% of demand for natural […]
What Consumers Say About Pearls
If there’s one thing that’s very clear in the results of this benchmark study, it’s that pearls are already a consumer favorite, so promote your pearls! Beloved across demographics, pearls rank among the top gems that consumers have purchased and would purchase as a gift for someone or themselves — in good company with sapphire, ruby […]
Is a Tsunami Coming: The Diamond Dilemma
This educational and provocative presentation, was moderated by The Plumb Club’s Executive Director, Lawrence Hess in the auditorium of the newly launched Jewelers Resource Center. Renowned panelists included Elliot Tannenbaum of Leo Schachter, Dave Meleski of The Richline Group and Sue Rechner of WD Lab Grown Diamonds.
Jewelry Store Security Tips
No matter what time of the year it is, the risk for jewelry store crime is always high. That’s why we suggest spending some time to make sure your store security is up to par. Neglecting security measures could leave your business exposed during a time when crimes against jewelers tend to escalate. Plus, not getting […]
Guide to Aquamarine
History, Lore and Appreciation Aquamarine reminds us of the sea; its watery greenish blue colors have elicited such comparisons for centuries. In 1609, Flemish mineralogist and scholar Anselmus Boetius de Boodt first drew this association and his description became universal. The Latin root names, aqua and marina, literally translate to “water of the sea.” Aquamarine is a […]
March Social Media Holiday Calendar
In addition to Pi Day, March is full of national days that celebrate some the people around you. Each of these social media holidays is an opportunity to share content to engage your fans and attract new followers. Think of these holidays as a chance to promote your brand in a relevant way and join […]
Sustaining Diamonds Sparkle
Demand for diamonds is at an all-time high. Whether consumers were shopping for themselves or loved ones, the jewelry sector experienced some of the strongest year-over-year and year-over-two-year growth, reports Mastercard SpendingPulse. During the 2021 holiday season, from Nov. 1 through Dec. 24, jewelry sales were up 32% year-over-year, and 26% year-over 2019, finds Mastercard. […]
Key Facts About Pearls
Key Facts About Pearls Keywords: Pearl Facts, Cultured Pearls, Natural Pearls, Imitation Pearls, Akoya, Silver Gold Lipped, Black Lipped, Freshwater, Lustre, Nacre, Oyster
What Consumers Are Buying
What Consumers Are Buying Keywords: Consumer Survey
Digital Analytics 101
Understanding your audience and its behavior is essential to being able to reach it and advertise effectively. Be sure to utilize the analytics function found on social media platforms and websites to better understand how your audience behaves and to ensure a strategic marketing approach. Social Media Insights For business accounts, social media platforms track […]