Blogs
188 Spam Words to Avoid in Emails
Every email marketer’s worst nightmare: the spam folder. Nearly one in five emails gets caught by a spam filter and sent to the spam folder. Spam filters check for red flags like: The use of certain words Links to sketchy websites Messages in ALL CAPS Colorful and different sized fonts Broken HTML code Emails without an unsubscribe button […]
Diamond Fraction Weight Ranges
Diamond Fraction Weight Ranges Keywords: Diamonds, weight, carats
In Store Brand Experience
Here’s an exercise all jewelers should do regularly in their store. Walk in thinking like your customer. As you approach, what do you notice about the storefront, the signage, and the window displays? When you walk in what draws your eye first? How do you feel the moment you walk in the store? Does your […]
What Are Mother’s Rings?
Mother’s Day gifts are always appreciated—whether they are the expensive variety or handmade by the children. But you can’t go wrong with jewelry. When considering a gift of jewelry for Mother’s Day, there are many options, from traditional diamonds and birthstones to something more personalized. A mother’s ring is a very personalized jewelry gift that has strong […]
The Plumb Club Podcasts for October Help
Retailers Maximize Two Important Tools
Success with Internet Marketing and Vendor Programs New York – The Plumb Club’s monthly podcasts for October have been added to the learning library. This month’s focus is on two important tools that retailers can use to generate awareness, drive traffic, simplify value presentation and reduce barriers to purchase. Retailers will be provided with an […]
Average Engagement Ring Price 2011-2020
Average Engagement Ring Price 2011-2020 Keywords: Jewelry, Customization, Marketing, Merchandizing
Most Common First Initials From The U.S. 2000 Census
Most Common First Initials From The U.S. 2000 Census Keywords: Jewelry, Customization, Marketing, Merchandizing
Jewelry Holiday Sales Projected Up 2.2%
This holiday season, U.S. retail sales excluding automotive are expected to increase 7.1% year over year, according to the Mastercard SpendingPulse™ annual holiday forecast. Mastercard SpendingPulse measures in-store and online retail sales across all forms of payment. It is not adjusted for inflation. The holiday forecast, along with a look at key economic trends shaping the […]
Bench Tips: Using Pickle Safely
Bench Tips: Using Pickle Safely Keywords: Environment, Work Safety
Savvy Jewelers Build Their Own Brand Equity
In today’s competitive marketplace, savvy retail jewelers set themselves apart from the competition by creating their own authenticate brand to insulate against the unyieldingly severe forces of competition that all businesses face today. A branded retail store creates a lasting impression in the minds of the consumers, and the differentiation goes beyond the descriptive rendering […]